Beyond a Morning Sip: The Trendiest Coffee Bags in Australia Today

There are primarily three aspects which determine the attitude of consumers to coffee – health effect, drinking pleasure and production sustainability. However, of late, innovation blended with functionality is the fad. Accordingly, the following are some of the trendiest coffee bags inAustralia.

1. The ever-growing fad for specialty coffee 

In the last couple of years, leading industry observers have watched the demand for specialty coffee. Accordingly, the trend has come to influence the packaging industry heavily.

By the end of this year, experts expect to come across a cent per cent spike in demand for specialty coffee.

Transparency and specialised labelling are essential packaging trends for specialty coffee. At the same time, the packaging is tailored to reflect the experience of having specialty coffee. 

2. The demand for a minimalistic design 

Minimalism is the hallmark of sophistication. With more and more consumers falling back on coffee as the most preferred beverage, the need of the hour is to create packaging that is minimalistic and sufficiently informative. Information huddling is generally avoided. If you look around, a majority of coffee bags pack monochromatic shades, keeping in mind the suitability of consumers. 

3. Printing the name of the country of origin 

Customers want authentic coffee. Therefore, coffee bags in Australia have come to rely on printing the country of origin on the packaging. For instance, if your coffee is of Sumatran origin, you must specify the same. The same agrees with the quirks of an information-hungry generation.

Conclusion 

While a part of the trend reflects business interests, the significant portion of it is thanks to evolving consumer priorities. And with more and more coffee lovers falling back on the notions of authenticity and agreeableness, the packaging industry continues to witness a tectonic shift.