Flexible Packaging Lies at the Core of the Current Fad for Stand-Up Resealable Pouches

When was the last time you came across a use-and-throw pouch? 

With the advent of flexible packaging, the stand-up resealable pouch has been raging across the market for more reasons than one. According to the latest reports, around nineteen per cent of the overall packaging market is expected to turn to flexible packaging in the coming days. Furthermore, the demand is set to grow at a rate of four per cent CAGR by the year 2023.

The properties which determine flexible packaging include barrier resilience and inherent sustainability. It is vital to keep in mind that the preference for flexible packaging is primarily driven by the ease of use, convenience features and the degree of being lightweight. However, one cannot ignore the broader forces at play while considering the influences on the growth of flexible pouches.

A greater focus on the safety of health 

Consumers are increasingly conscious of what they choose as regards health and wellness concerns. The demand for packed fruits and vegetables has directly fed the need for flexible packaging.

Ease and portability at the forefront

The modern lifestyle is increasingly hectic and fast-paced. Consequently, time-constrained consumers tend to go for products that are not only convenient but also portable. 

It explains the spurt in the fad for the stand-up resealable pouch, microwaveable packaging, single-serve packs, carry-away packs and easy-to-open packs, to name but a few. On-the-go consumption is one of the defining trends which have triggered a boost in the flexible packaging across the board.

Focus on ecological concerns 

More and more brand owners have been responding to consumers’ ever-growing environmental concerns. Some of the widely preferred options include bio-plastic packaging and the use of recyclable and reusable polymers. In consequence, the packaging film demand has been benefitting.

Conclusion 

It is crucial to keep in mind that the concept of flexible packaging is by no means modern. However, the spurt in demand is undoubtedly contemporary. In the backdrop of an intensifying climate crisis and higher demands for sustainability, the fad for flexible packaging could not have been timelier.