Today, the term ‘eco packaging’ is widely used in the
packaging industry. While brands are yet on the lookout, the idea to
incorporate a cardboard tube forpackaging has triggered a debate. Is it feasible and
sustainable? Before answering that, it is vital to understand sustainable
packaging.
What is sustainable packaging?
Sustainable packaging is one which, over time, reduces
its carbon footprint.
Various factors are involved in making packaging
ecofriendly. For instance, the use of recycled materials, minimisation of the
production process and expanding reusability are common ways to facilitate
sustainability. However, keep in mind that plant-based packaging is not
sustainable.
Sustainable packaging
design
Another vital point to focus on while deciding the
eminence of cardboard tubes is product designing.
Sustainable packaging design is one which does as little
harm as possible to the environment. The same may be achieved by using recycled
material and designing the package for multiple uses. For instance, a noted
clothes brand has come up with a unique shopping bag which transforms into a
hanger. You may also make paper bags from recycled cardboard.
Are cardboard tubes viable?
If the points mentioned above are anything to go by,
using a cardboard tube for packaging is
entirely sustainable. However, sustainability depends on more than
source-materials.
First and foremost, one should factor in the designing
process. Eco-friendliness arguably prefers simple, elegant designs to extensive
colour-based tones. Apart from that, the degree of applicability is significant
too. Can the packaging be viable for alternative use?
Conclusion
Cardboard tubes in themselves provide ample scope for
sustainable packaging. However, it is not feasible to ignore the broader
aspects of play. It calls for a comprehensive approach if one considers the
stakes involved. In that regard, the rise in the use of cardboard tubes makes
sense.
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