Clear Pouch Packaging Can Help Brands Have the Edge Over Their Competitors

 Packaging of goods is not just about storing them safely but also about providing the ease and convenience to your customers. Clear pouch packaging is all about offering this transparency to the customers. A vast number of goods are stored in packages, and it becomes challenging to find out what is stored inside. With clear pouches and gusset bags, it becomes easy to ascertain it and also be assured about the quality of the products.

Edible items can be conveniently stored in clear pouches

Consumable items need to be stored with great caution. They need to be safe from all kinds of dirt, contamination and moisture so that the ingredients inside the pack are not damaged. You can thus be sure about the quality and durability of the products. Some packages also opt for partially transparent layering in which one side of the package is covered with a thin lining and the other side is made from eco-friendly material. Customers can quickly look at the transparent front and find out about the quality of the product.

Helps brands to win the confidence of their customers

Retailers and manufacturers use clear pouch packaging as a way to gain the trust of their customers, showcasing their genuineness. This is also a well-conceptualised marketing strategy that smart marketers and advertisers employ to position their brands. Most importantly, when the retailers want their customers to have a look at the products inside the packages easily, without breaking the seals, they use such clear pouches. 

Offers your brand a competitive advantage

Countless brands offer several products. If you are to attain a competitive advantage or an edge over your competitors, this type of packaging will provide you with a higher competitive advantage because customers can experience and see the ingredients or the product directly. Such ease will, in turn, help to build a better connection with your prospective clients and influence their decision-making. It will thus help your brand to be recognised as genuine and reliable that manufactures as well as markets only quality products.

 

Can Cardboard Tubes Contribute to Sustainable Packaging in 2020?

Today, the term ‘eco packaging’ is widely used in the packaging industry. While brands are yet on the lookout, the idea to incorporate a cardboard tube forpackaging has triggered a debate. Is it feasible and sustainable? Before answering that, it is vital to understand sustainable packaging. 

What is sustainable packaging?

Sustainable packaging is one which, over time, reduces its carbon footprint. 

Various factors are involved in making packaging ecofriendly. For instance, the use of recycled materials, minimisation of the production process and expanding reusability are common ways to facilitate sustainability. However, keep in mind that plant-based packaging is not sustainable. 

Sustainable packaging design 

Another vital point to focus on while deciding the eminence of cardboard tubes is product designing. 

Sustainable packaging design is one which does as little harm as possible to the environment. The same may be achieved by using recycled material and designing the package for multiple uses. For instance, a noted clothes brand has come up with a unique shopping bag which transforms into a hanger. You may also make paper bags from recycled cardboard. 

Are cardboard tubes viable?

If the points mentioned above are anything to go by, using a cardboard tube for packaging is entirely sustainable. However, sustainability depends on more than source-materials.

First and foremost, one should factor in the designing process. Eco-friendliness arguably prefers simple, elegant designs to extensive colour-based tones. Apart from that, the degree of applicability is significant too. Can the packaging be viable for alternative use? 

Conclusion 

Cardboard tubes in themselves provide ample scope for sustainable packaging. However, it is not feasible to ignore the broader aspects of play. It calls for a comprehensive approach if one considers the stakes involved. In that regard, the rise in the use of cardboard tubes makes sense.